New Wave of China (India, Russia …) Tourists

The global travel industry is bracing itself for a new wave of tourists out of China. Like the droves of Americans who explored Europe in the 1960s and the Japanese who traveled the world in the 1980s, the tastes and preferences of China’s new international tourists will have an enormous influence on the entire tourism ecosystem.. (read more) by Ronald Haddock, Kevin Ma, and Edward Tse

Not surprisingly, many of the affluent ones no longer take group tours but instead rent a car and explore California, New Zealand and Europe by themselves.